Samsung HD

Samsung New Signing - Freestyle Football is the new Rock and Roll !

Flawless Media has produced a striking new High Definition in-store TV promo for electronics giant Samsung that mixes freestyle football and state-of-the-art lighting to stunning effect.

Set in a glossy black studio, the promo sees Billy Fincham, winner of the Samsung New Signing freestyle football competition, dressed in full Samsung-sponsored Chelsea FC kit, performing an amazing routine of tricks against a background of animated rock and roll lighting effects moving across a rig of Versatubes™, more usually seen on tour with bands like Muse and Coldplay.

Working with Samsung’s creative agency, Arc Worldwide, Flawless in-house Director Matt Clifford and in-house Designer Mark Hunter, conceived the promo specifically to be eye catching in-store, showcase the technical benefits of Samsung’s latest flat screen HDTV’s and provide a spectacular culmination to the Samsung New Signing campaign.

Shot on the very latest HD cameras, the promo’s energetic cut, bold use of colour and strong blacks are both visually arresting and technically superb, providing the ultimate audiovisual expression of colour, design, definition, sound and beauty – the essence of Samsung HDTV.


Check out the rest of the competition at www.samsungfootball.net/newsigning