Most recently, Flawless created a flagship in-store TV channel for the UK electrical retailer Comet. To support Comet's campaign to drive sales of widescreen TV's in the run up to Euro 2004 we created a mixed menu of short high impact programming made up of football themed content including match highlights, entertainment, and music as well as highly informative consumer guides on subjects such as Plasma TV, Digital Tuners etc.

This content was surrounded by Comet branded stings to provide an engaging and highly effective communication that Comet is close to anyone who loves football particularly in the run up to Euro 2004.

Delivered into every Comet store as a rolling schedule of programming Comet TV is currently running in major stores on giant screen video walls as well as on every TV in all 250 Comet stores in the UK. Interweaved wiithin the schedule Comet TV includes supplier advertising from brands including Sony, Panasonic, Sky and Freeview and has proved highly successful both for Comet, their suppliers and most importantly their customers who have told Comet they appreciate the combination of informative and entertaining content.