BRANDED TELEVISION

Great television communicates with an audience in a way simply not possible through traditional spot advertising. At Flawless we harness this unique power of television by working with brands to create television that entertains and informs whilst communicating the brands message and personality.

The association between brand and programme is delivered not only though the branded credits but re-enforced throughout the programme by the look feel and editorial content of the show.

Ownership gives brands the full potential of cross-media exploitation and a scaleable property; with the potential to recoup investment through secondary rights and international distribution.

As one of the leading production specialists in this field, Flawless creates and produces content for a range of platforms: taking projects from initial briefing through to development, production and distribution.



Long form TV Shows and Mini-Docs or Vignettes

Take a brand that has a clear voice, distill the message and create powerful programmes that are based around an editorially must see” programme idea, that clearly supports this brand proposition. Wrap the brand around these short stories through integrated credits and you have a powerful device for communicating with consumers.

Traditional long Form TV or short Mini documentaries, we specialize in both.
Short form vignettes are ideal for web and mobile platforms, and as web tv channels really take off these short programmes will find new outlets online.



PricewaterhouseCoopers “I want to change the world”

Funded by PricewaterhouseCoopers (PwC) and broadcast on CNN and BBC World as part of a worldwide integrated campaign to support the brand supposition,

“ join us together we can change the world”

A series of sixteen one minute vignettes shot in six countries around the world, each programme features an inspirational character whose brilliant invention might just change the world.

Right on brief, these incredibly popular films forged a strong association between PwC and the notion that PwC supports and nurtures innovation.



STAR WARS "The Unsung Hero's Edition"

A series of 10 short programmes we produced in collaboration with Lucas Film and sponsored by Activision to celebrate the launch of Star Wars the Revenge of the Sith. These fascinating and entertaining insights into the real hero’s of star wars, the special effects guys, the men and women behind the masks, the guy who played that trumpet solo, ran very successfully on Sci Fi channel in the UK, partner channels in Europe and Sci Fi in the USA.